SEO and web services

By Yann Faurie · Updated on

One method in four steps: diagnose, prioritise, fix, measure. Each service stands alone or fits into a SMART roadmap.

  • Technical SEO : Technical SEO: remove crawl and indexing blockers, semantic HTML, speed and field-data Core Web Vitals.
  • Technical audit : Technical SEO audit: crawl report, indexing coverage, Core Web Vitals, backlog prioritised by impact and effort.
  • Content audit : Content audit: page inventory, search intent, cannibalisation, content to update, merge or remove.
  • Webmarketing audit : Webmarketing audit: goals, journeys, channels (SEO, paid, email, social, local) and GDPR-compatible measurement.
  • Semantic audit : Semantic audit: entities, search intents, search prompts, topical coverage and internal linking.
  • Off-page audit : Off-page audit: link profile, unnatural links, brand mentions, reviews and citations by search engines and LLMs.
  • E-E-A-T audit : E-E-A-T audit: author pages, sources, legal notices, reviews and proof of experience to strengthen trust and credibility.
  • Web development : Web development in PHP, HTML and CSS: mobile-first, accessible, fast sites with a performance budget and built-in SEO.
  • Content and training : User-focused content writing and team training to own SEO day to day.