SEO topics

By Yann Faurie · Updated on

Landmarks dated November 2026, to read in order or à la carte.

  • SEO practice : SEO practice in 2026: audit, prioritise, fix, measure, one tested change at a time.
  • SEO tools : Useful SEO tools: Search Console, Bing Webmaster Tools, crawler, PageSpeed Insights and CrUX, Lighthouse, privacy-friendly analytics.
  • Blogging and SEO : Blogging for SEO in 2026: editorial line, information gain, identifiable author, updates and internal linking.
  • Technical SEO: the foundation : Technical SEO: crawling, indexing, rendering, performance and structured data, the foundation of any strategy.
  • Semantic SEO : Semantic SEO: work on entities, search intents and topical coverage rather than keywords alone.
  • Local SEO : Local SEO for Nantes SMEs: Google Business Profile, consistent contact data, reviews, local pages and citations.
  • E-commerce SEO : E-commerce SEO: managing facets and pagination, product structured data, canonicals, stock and Core Web Vitals.
  • Off-page SEO : Off-page SEO: favour earned links and brand mentions, avoid bought links, PBNs and site reputation abuse.
  • International SEO : International SEO: reciprocal hreflang tags, x-default, URL structure, translation quality, no automatic IP redirects.
  • SEO for AI (GEO) : GEO in 2026: AI crawler access, citable content, entities, faithful structured data, brand mentions and measurement.
  • SEO is dead? : Is SEO dead? The claim has recurred for years. What AI changes and what stays: usefulness, quality, trust.
  • SEO mindset : The SEO consultant's mindset: curiosity, tested hypotheses, ethics and web craft, drawn from 25 years of practice.