Influencer training: dream sellers still around

By Yann Faurie · Updated on

Key points, November 2026

  • Legal frame: French law no. 2023-451 of 9 June 2023 regulates commercial influence: clear advertising labels ("advertising" or "commercial collaboration"), written contracts above certain thresholds, creator liability.
  • Before buying a course: ask for documented success rates and verifiable trainer backgrounds; distrust specific income promises.
  • Gold-rush effect: most value goes to those selling tools and training, not to most participants.

Full text in French: Formation influenceurs : les vendeurs de rêve toujours là