Organic SEO campaign

By Yann Faurie · Updated on

Key points, November 2026

  • Still valid: finding acquisition levers, content strategy, planning, monitoring, ROI review.
  • Now risky: Google's spam policies target scaled content without added value, site reputation abuse (hosting third-party content to borrow a domain's authority), expired-domain abuse and link schemes. Mass directory submissions fall under this logic.
  • New additions: entity consistency (name, activity, sameAs links), brand mentions and citations in generative answers, Google Business Profile for local.
  • Measurement: track visibility, conversions and citations rather than isolated rankings.

Full text in French: Campagne de référencement naturel SEO